Escada, Munich, Germany
Ever-changing trends in eyewear and other fashion accessories have been observed by people since centuries. Previously, monocles would be considered a mark of respect and pride amongst the affluent Victorian family members. Gradually, common people started wearing eyeglasses and dark, jazzy sunglasses as a part of a new fashionable generation. Medically prescribed glasses were no longer the exclusive treatment for frames glasses.
Escada has enjoyed its global status as a proud eyewear brand. It has always kept its fans and customers satisfied with annual trendsetters and specialised items. Exclusivity is always a core concept for such brands because many small businesses in this world operate on their knockoffs and lacklustre seconds stocks. This goes on rampantly in the third-world countries, in spite of having a strong distribution network for Escada.
Nowadays, youngsters believe in sporting the thick dark sunglasses which tend to almost cover one’s face! Escada has always complemented movies and sports.
Riomar glasses by Costa